Monthly Archives: April 2012

Play the Daily Mail Game

In yesterday’s Daily Mail, a woman called Samantha Brick wittered on wrote an article about how life was so difficult for her ‘because she was so beautiful’. (That’s a link to the story, if you really must read it – but hang on before you do so)

Predictably, t’internet – and Twitter in particular – frothed up about it massively, and the story went viral. Which is exactly what the Daily Fail wanted.

According to their own follow-up story, that original article garnered 4,500 comments. And the ‘top-rated’ comment received 18,000 ‘green arrow’ upticks. (Think of a Green Arrow as being similar to a Facebook Like)

The Daily Fail lives by advertising. The Mail Online ratecard shows that they charge a minimum of £20 per 1,000 advert impressions – and it can be a lot more.

The original story had (at the time of writing the follow-up) received 1.5million hits – that’s a minimum of £30,000 they’ve made on the one story. Of course, the original story/page is still live, and there’s also a follow-up piece from Brick herself. From the Fail…

And today she is sure to provoke another avalanche of strong reaction as she defends herself in a fresh article on MailOnline, insisting that: ‘While I’ve been shocked and hurt by the global condemnation, I have just this to say: my detractors have simply proved my point. Their level of anger only underlines that no one in this world is more reviled than a pretty woman.’

So to all the people who comment, or even just click through to read the story, I say this.

YOU are the people who fund the Daily Mail. Every single one of you. Now, don’t you feel proud?